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Tuborg.ua

Project Info

Demo version: http://videotyaga.fix-digital.com/

Launch: March 2012

Agency: Ogilvy

Client: Carlsberg Group

HOW IT STARTED

Ogilvy agency proposed to make an interactive video to boost Tuborg GREEN sales.

PROJECT PROCESS

Dick Buckley was invited to do the shooting which took several days. Later on, a flash game was made, based on the video material, with the user being able to control heroes and drag items to his “inventory”. The game included prize drawings and instant gifts for users who typed codes from beer cans. The whole quest is interactive, fresh and joyful giving new impressions and warm feedbacks.

RESULT

Huge attention and thousands of players in the first week of the project launch with many more following and social network sharing every day.

Awards

2 ×
Diploma Silver Hammer
1 ×
Shortlist
1 ×
Shortlist
1 ×
2nd place