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my-univer-burns.com

Project Info

Launch: April 2011

Agency: Adventa LOWE

Client: SunInBev

HOW IT STARTED:

Burn and Adventa Lowe wanted to start a curious project which would inspire students from across the country to take part and promote their university.

PROJECT PROCESS:

Each university shot a video with animations that were put later on to unite students in a challenge to win a rock star concert. The promo was followed by a series of banners made by Fix, offering a simple but an effective solution to create a website with complex votecounting mechanics which would get involved 10 national universities and thousands of students.

RESULT:

The competition got social media attention and created an atmosphere of competitiveness and excitement.