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Tvoystyle.kz

Project Info

Launch: June 2010

Client: JTI

HOW IT STARTED:

JTI Kazakhstan wanted to promote the Glamour brand in a series of activities.

PROJECT PROCESS:

The Fix united fashion activities, designer collections and interviews with stars on a lovely pink style website, featuring:
— 1 year full technical support
— Mini games with score for each participant
— Prize ordering and various drawings
— Web pages redesign possibility with a look that will remain recognizable

TVOYSTYLE.KZ INTERACTIVE GAME

The “dress-me” game got all the girls’ attention, a unique possibility to assess their taste was fresh for the public, and the New York trip indeed a desired prize that many dreamed for years. A vast collection of fashionable clothing, developed by our studio with a glance at real prototypes, made the game more abundant and creative.

RESULT:

In short time tvoystyle.kz became a main everyday portal for Kazakh girls. Even today, lots of users register every week to become a part of the “club” and get a touch of the fashion world.